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Volvo Introduces “All Weather, All Season” Polestar Performance Cars

Limited edition S60, V60 variants reach showrooms by summer.

by on Feb.07, 2014

Volvo's new S60 and V60 Polestar models debut at the 2014 Chicago Auto Show.

Following in the footsteps of luxury rivals such as Mercedes-Benz with its AMG line and BMW with its M-Series, Volvo is rolling out the quickest factory Volvos ever. But the Swedish says it is taking a different approach with the V60 and S60 Polestar models, describing them as “all weather, all seasons” performance cars.

Production of the unique Polestar cars will be limited. Only 120 of the V60 sportswagon and S60 sedan will be available in the U.S., according to representatives from Volvo and Polestar.

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While Polestar has been transforming Volvo products into track models since 1996 and producing performance parts for various models over the years, this will be the first time specific models will carry the Polestar designation, Tony Nicolosi, Volvo USA chief executive officer, said after the Volvo press conference at the Chicago Auto Show.


Volvo Set on Shift to 4-Cylinders

Maker betting fewer cylinders will equal more sales.

by on Feb.09, 2012

The Volvo Concept You hints at the direction the maker plans to take, including its shift to small 4-cylinder and battery-based powertrains.

Volvo is committed to using only four-cylinder engines across its entire model line but it could take as long as five years to implement the strategy completely, according to John Maloney, the Chinese-owned Swedish maker’s U.S. president and chief executive officer.

During a keynote speech at the Chicago Auto Show, Maloney pointed to ongoing market trends and the likelihood that fuel prices will ultimately go up again to explain why Volvo is moving to an exclusive four-cylinder strategy even while key competitors emphasize sixes, eights and even 12-cylinder powertrains.

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“It just makes sense,” he said, noting that not only are fours more fuel-efficient but today able to match the power and performance of traditional, larger engines.  The technology also will make Volvo’s operations more efficient but simplifying the company’s purchasing and manufacturing operations.