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Volvo, Geely Lay Out Global Export Strategy

Stretched version of new S90 next on export docket.

by on Nov.02, 2016

Volvo and Geely are kicking off an ambitious plan to export more Chinese-built vehicles to the U.S., starting with the S90 built at its Daqing plant.

Volvo Cars and Chinese parent Geely plan to set in motion an aggressive expansion and export plan that could be the first in a wave of new, Chinese-made vehicles earmarked for the U.S. and Europe.

Their strategy is loosely modeled after the multi-brand approach of German giant Volkswagen AG, and will see the creation of a new entry-level brand, Lynk & Co. to anchor Geely’s global ambitions. Volvo is already importing a small number of stretched S60 sedans to the U.S., and will soon add a longer version of its top-line S90. Cars built by other Geely brands are set to follow.

Global Auto News!

“We have a strong manufacturing structure in China and we are geared up for further growth,” Hakan Samuelsson, the CEO of Volvo told reporters during a Shanghai news conference. (more…)