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Diesel Model Tally Set to Double for 2014

Nissan, Audi, Chevrolet key to rapid growth.

by on Aug.22, 2013

At 46 mpg highway, the new Chevy Cruze Turbo Diesel gives even hybrids a run for their (gas) money.

The number of diesel models on the U.S. market should double during the 2014 model-year, according to various industry-watchers, the high-mileage powertrain technology set to get its biggest boost since falling out of favor with American motorists back in the 1980s.

The sudden surge reflects the advent of new diesel technology that not only maintains an estimated 30% mileage advantage over gasoline engines, but also resolves traditional concerns such as noise, roughness and foul-smelling emissions.

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It also reflects the return to the diesel market by manufacturers like General Motors, the emergence of new makers including Nissan, and the expansion of offerings by diesel leaders such as Volkswagen and is luxury arm Audi. (more…)

VW Expecting More Diesel Growth

Reliability “perceptions” still a problem, says VWoA’s Jacoby.

by on Jan.13, 2010

Volkswagen is betting its expanding diesel line-up will help it reach its goal of 800,000 sales, in the U.S., by 2018.

While industry leaders continue to hedge and debate the potential for diesels in the U.S. market, it’s full-speed ahead for Volkswagen of America.

The German maker’s diesel-powered products continue to gain ground, encouraging VW to add the powertrain as an option on even more of its models, going forward, said Stephan Jacoby, CEO of Volkswagen of America.

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“With any new vehicle that arrives with a diesel option,” said the executive, during a speech at the annual Automotive News World Congress, “we estimate 20 to 30% of the mix will be diesel.”

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