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VW Set to Charge Up Pike’s Peak

Maker is “literally electrified” by EV racer set to challenge 12.4-mile hill climb.

by on Oct.19, 2017

Volkswagen is ready to show off its electric vehicle expertise by racing up Pike's Peak.

Few automakers are doing more to plug into the emerging market for electrified vehicles than Volkswagen, the German company announcing last month it will invest $20 billion to develop a vast fleet of hybrids, plug-ins and pure battery-electric vehicles.

The big question is whether there’s a market for all those new models, so VW is taking a page from the Automotive Marketing 101 handbook and tweaking it ever so slightly. “Win on Sunday, Sell on Monday,” goes the old adage. And if it works for classic, internal combustion vehicles, why not try it for your battery cars, as well?

Stay Plugged In!

So, VW is giving us a first look at the all-wheel-drive battery-electric that it will use to challenge the grueling Pike’s Peak International Hill Climb next year, Sven Smeets, Volkswagen’s Motorsport Director telling us, ” Our team is literally electrified about taking on this incredible challenge” — which happens to mark the first time in 30 years the company will have campaigned at the Pike’s Peak Climb. (more…)