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Bentley Considering All-New Model Line

Third model may be critical to long-term success, says outgoing CEO Paefgen.

by on Jan.17, 2011

Dr. Franz-Josef Paefgen (right) hands over the keys to his successor as Bentley CEO Wolfgang Durheimer.

Bentley management will  face a critical decision in the coming months: whether to develop an all-new third product line to compliment the ultra-luxury maker’s mid-range Continental and top-line Mulsanne offerings.

The decision will be handed to a management team led by new CEO Wolfgang Durheimer, who takes over from Franz-Josef Paefgen, the executive who led the British marque through some of the most dramatic changes it has faced in nearly a century of carmaking.  Paefgen steps down as chief executive on February 1st, though he will remain a Bentley consultant.

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In a conversation at the Detroit Auto Show, Paefgen told TheDetroitBureau.com he is looking forward to retirement, which comes after “nine years develop(ing) Bentley into a company in a stable situation leading the luxury segment and strong enough to grow further.”

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