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Posts Tagged ‘volkswagen atlas’

VW Adding Two-Row Atlas to Line-Up

Five-seat SUV "concept" set to make NYIAS debut.

by on Mar.19, 2018

Bound for the Big Apple - Volkswagen gives us a first look at the 5-seat version of the Atlas.

It may have been late to the SUV party but Volkswagen seems determined to catch up with a rapidly expanding line-up of new models.

The latest offering will make its debut at this month’s New York International Auto Show – albeit in concept form. And with a two-row version of its largest crossover, VW appears to be ready to chase another niche in the booming utility vehicle market.

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“The Atlas has built strong momentum for Volkswagen in the SUV segment, and we are excited to grow our SUV portfolio with this new, Chattanooga-assembled five-passenger SUV,” said Hinrich J. Woebcken, President and CEO, Volkswagen Group of America, Inc.

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Heavy Lifter: Much Riding on New Volkswagen Atlas

New ute will be the largest VW model sold in the U.S.

by on Oct.28, 2016

The VW Atlas makes its debut.

In Greek mythology, Atlas carried the world on his back. The new Volkswagen Atlas won’t have quite as big a load to shoulder, but it will still be the troubled brand’s heavy lifter.

The long-awaited sport-utility vehicle made its debut during a preview on the Santa Monica Pier Thursday night, and it will soon start rolling out of the expanded Volkswagen assembly plant in Chattanooga, Tennessee. Atlas will join VW’s two other SUVs and, if all goes according to plan, help the automaker gain some much-needed momentum in a fast-growing market that has largely passed it by.

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“This is the beginning of a new future for Volkswagen in America,” declared Hinrich Woebcken, the long-time BMW executive who was named CEO of Volkswagen Group of America early this year. The launch of the Atlas, he continued, means that “We are here to stay in North America.”

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