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Volkswagen Eying Alfa-Romeo – And Possibly Another Acquisition

“13 is my lucky number,” says Chairman Ferdinand Piech.

by on Oct.04, 2010

Alfa hopes to make an American comeback with models like the Giulietta, but will the brand stay in the Fiat fold?

Visitors to this year’s Paris Motor Show looking to check out the latest offerings from Alfa-Romeo will find the brand tucked into a corner of Hall 1, next to Ferrari, Lancia and the other brands operated by Italy’s Fiat Automotive.  But when the next auto show comes to Paris, in 2012, Alfa could wind up in Hall 4, next to Volkswagen AG.

Though there are no “for sale” signs out, VW’s singular determined Chairman Ferdinand Piech has publicly stated his interest in acquiring Alfa and adding it to a brand list that is about to reach 11, once the maker completes its planned purchase of sports car maker Porsche.

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Just a year ago, Piech told reporters, “12 is a good number,” but this year, during a meeting in Paris, Piech changed his math, pronouncing that, “13 is my lucky number,” and leaving observers to wonder not only whether he might actually get his wish to buy Alfa but even go after another yet-unidentified brand as part of his bid to make VW the world’s largest automaker.