Long identified with the latest in safety technology, Sweden’s Volvo is putting an increasing emphasis on battery power. By the end of the decade, in fact, the majority of its products will be driven by hybrid-electric, plug-in or pure battery-electric powertrains, Volvo Chief Executive Stephan Jacoby reveals.
Until now lagging behind many of its competitors when it comes to the “electrification” of the automobile, Volvo is rapidly making up for lost time. It is preparing to launch its first battery-electric vehicle, or BEV, a version of the compact C30. And Volvo is using its stand at this month’s Geneva Motor Show to give the public a look at the plug-in diesel-hybrid version of its bigger V60 wagon, which it plans to bring to market in 2012.
“I would say the majority (if Volvo products) would use some form of electrification” by 2020, Jacoby, a former Volkswagen executive, revealed. “I think the CO2 regulations will lead to that.”
Jacoby joined the Swedish maker last year after Volvo was acquired by the ambitious Chinese Geely Holding Co. Last month, the parent firm revealed plans to invest as much as $11 billion into its new subsidiary, part of a global growth strategy that it expects to double Volvo sales. (more…)