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BMW Offers an Homage to Original 328

Ultra-lightweight concept underscores makers interest in new materials.

by on May.24, 2011

BMW's 328 Hommage honors the 75th anniversary of one of the brand's most influential products.

BMW is offering up an homage to what was arguably one of the most beautiful – and fast – sports cars of its era, the legendary BMW 328, which dominated racing and strongly influenced design three quarters of a century ago.  Make that a “Hommage.”

The new BMW 328 Hommage, which marks the 75th anniversary of the original two-seater, made its debut at this month’s Villa d’Este Concours, on Lake Como.  But while it might harken back to an earlier era, the prototype also offers a glimpse into the future.

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The Italian debut of the Homage was more than coincidental – Villa d’Este ushering in the annual classic car circuit.  The original BMW 328 was a terror on the racing circuit and the Touring Coupe still holds the record for turning in the highest average speed on the grueling Mille Miglia circuit, averaging 103 mph on the street course back in 1940.

“With the BMW 328 Hommage, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328″, explains Karl Bäumer, CEO of BMW Group Classic. “They created an icon, which is considered a milestone in the history of the automobile.”