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Aston’s £150,000 Rapide Unveiled at Frankfurt

When is a saloon a sports car or can you turn one into a sedan?

by on Sep.15, 2009

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The company, optimistically, hopes to sell between 1,500 and 2,000 of four-door models annually.

The CEO of Aston Martin unveiled its four-door car today at the Frankfurt Motor Show.

Dr. Ulrich Bez said, “Rapide is the culmination of the Aston Martin range of sports cars, a car that seals the revival of a truly admired marque. There is now an Aston Martin for every taste and for every use.”

First deliveries of the Rapide will begin early in 2010, as the saloon becomes available globally through Aston Martin’s 125 dealerships. The company, optimistically we think, hopes to sell between 1,500 and 2,000 of  the four-door models annually. It faces stiff competition from Bentley, long established in the fast four-door segment, and Porsche’s new Panamera. Rapide will be built in Graz, Austria, not in the company’s West Midlands, United Kingdom home.

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