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Corvette Halo Could Help Rebuild Bowtie Brand

This time, maker "got things right."

by on Aug.20, 2013

The C7 Corvette being unveiled at the Detroit Auto Show last January.

It’s been called “America’s sports car,” but in an era when import brands account for more than half of the vehicles sold in the U.S. – and the majority of luxury models — that isn’t necessarily a plus as General Motors gets ready to roll an all-new Chevrolet Corvette Stingray into dealer showrooms.

The introduction of the seventh-generation sports car marks the 60th anniversary of the Corvette which first appeared in concept form at GM’s once popular Motorama, a traveling, one-maker car show.  What company insiders and fans alike refer to as the C7 almost didn’t make it to market, nearly falling victim to the humbled GM’s 2009 bankruptcy.

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Ironically, that may have been the best thing to happen, asserts Tadge Juechter, the Corvette’s chief engineer, who says it wound up giving GM “additional time to get things right,” improving both the design and the dynamics of a vehicle that will have to go up against some of the most fearsome competitors in the auto industry, notably including the Porsche 911 and the new Jaguar F-Type.


First Official Look: 2014 C7 Corvette Convertible

Droptop to make official debut in Geneva – anchoring Chevy’s global push.

by on Mar.02, 2013

The first official look at the new Chevrolet "C7" Corvette Convertible.

It was the star of the hometown car show but now General Motors hopes to prove its new, seventh-generation Chevrolet Corvette has international appeal as it drops the top on the so-called “C7” by introducing the convertible edition at the coming week’s Geneva Motor Show.

Though a few hazy “spy shots” have surfaced in recent weeks, these are the first official images of the 2014 Chevrolet Corvette Convertible and they reveal that GM designers and engineers went to great lengths to maintain the striking shape of the coupe that was first introduced in January at the North American International Auto Show in Detroit.

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Indeed, in a conversation with, Tadge Juechter, the chief engineer on the C7 Corvette program stressed that it “was designed with the convertible in mind.” That’s unlike the way GM and many other automakers have traditionally approached the development of a ragtop.


How the C7 Corvette Came Back From the Brink

Return of the Stingray.

by on Jan.13, 2013

After a series of delays, Chevrolet is finally ready to roll out the seventh-generation Corvette.

Copyright 2013.

They were the darkest of days, all the more so in the design studios at General Motors where a small team had been assembled and given the less than humble task of building the world’s best sports car.

True, the Chevrolet Corvette has always been an icon of American design, but this time, Chief Engineer Tadge Juechter and design director Tom Peters had to take things the next step, producing a vehicle that could challenge and beat the best the Germans and Italians could throw at it.

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There was only one problem: the U.S. economy was in meltdown, the automotive market facing its worst downturn in more than half a century and General Motors, rapidly running out of cash, seemed all but certain to declare bankruptcy.  And when it did in June 1, 2009, the lights went out.  Even with the likelihood of a federal bailout, it was anything but certain the long-awaited C7 Corvette would ever make it to market.

But tonight, at a well-attended ceremony at an old warehouse in a run-down section of Detroit, Juechter and Peters will get the honor of pulling the wraps off a 2014 Chevy Corvette that is already being hailed as the best American sports car of the past half century, perhaps the best ever.


Coming Sunday, 7PM: 1st Look at C7 Corvette!

The exclusive inside story of Chevy's 1st true world-beater.

by on Jan.11, 2013

It almost didn’t happen.  Between General Motors’ bankruptcy and plenty of internal debate, the seventh-generation Chevrolet Corvette nearly failed to materialize. But after a two-year delay, the C7 is finally ready to make its tire-spinning debut. has seen it and we’ve got the inside story ready to reveal to readers on Sunday 7 PM ET. You’ll soon see why the all-new 2014 ‘Vette is already being called the most beautiful American sports car in half a century.

Corvetitis – How an Unlikely Concept Became “America’s Sports Car”

A dream car prepares for the Woodward Dream Cruise.

by on Jul.17, 2012

Perhaps the most popular Corvette model ever, the 1963 "Split-Window."

Okay, we’re about half way between the Chevrolet Corvette’s 59th birthday, June 30, and the Woodward Dream Cruise, August 18—at which there likely will be more Corvettes parading than any other model.

For one thing, America’s only mass-production sports car has never changed its name, unless you count the abbreviated ‘Vette moniker, or the Stingray designation used on a few ‘60s models. That helps, in an industry where Chevy II became Nova, Chevelle became Malibu and a lot of once-familiar car names like Plymouth, Pontiac and Mercury just disappeared.

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I can claim to have been on hand for the original viewing of the Corvette as an Autoshow Queen at GM’s Motorama in New York City’s Waldorf-Astoria Hotel in January 1953.  I’m sure it was the sensation of the show, but in all honesty—sorry for the disappointment—I have no memory of it whatsoever.  At college, I had a friend who was also a car nut, but of the more exotic type.  He matched my humble Plymouth sedan with his baby blue Sunbeam Alpine, identical to the car Grace Kelly drove in “To Catch a Thief.”


Next Corvette to Target Euro-Supercar Fans With Small, High-Revving Turbo V8

“We have to target a very different sort of buyer.”

by on May.25, 2011

Coming at you: GM will adopt a European-style, small-block, turbocharged V8 for the next-gen Corvette.

This exclusive report (c)  It has been updated to reflect additional details.

Anxious to attract the sort of high-performance buyers increasingly drawn to European sports cars from the likes of Porsche, Ferrari and Lamborghini, General Motors is planning some major changes for the next-generation Chevrolet Corvette – starting with a high-revving, small-displacement powertrain, that will substitute for the big V8s traditionally found under the hood of the Chevy 2-seater. has learned that GM has approved the use of a very European-style V8 that will be only slightly larger than 3 liters in displacement.  The engine will be of an overhead-cam, rather than traditional overhead-valve design, using a dry sump oil system that’s particularly well-suited to high-performance road courses rather than straight-line acceleration. The engine is expected to feature a narrow 80.5 mm bore and a long stroke, more like a Ferrari or Lamborghini powertrain than the approach used for traditional Motor City metal.

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A very senior GM executive also confirmed that the new engine will be turbocharged, which will help yield a broad torque curve and maximum performance under a variety of driving conditions.  The engine is expected to deliver in excess of 400 horsepower, which means a specific output in the range of 125 horsepower per liter.  That’s the sort of number that would help the next-gen Vette stack up well against the likes of a Porsche 911 or Lamborghini Gallardo.


Chevy Revives the Corvette Stingray

Look for it on the silver screen, rather than in the showroom.

by on Feb.11, 2009

Corvette Stingray Concept: From silver screen to showroom?

Corvette Stingray Concept: From silver screen to showroom?

It was once a name to be reckoned with, arguably the ultimate American muscle car. But after a more than three-decade absence, the Corvette Stingray is making an unexpected re-appearance at the Chevrolet stand at the 2009 Chicago Auto Show.

The concept vehicle, which took two years to bring to fruition, was one of the most tightly-kept secrets at General Motors, according to Ed Welburn, GM’s vice president of design, after the striking silver sports car made its stealth appearance on the floor of McCormick Place.

“There were a lot of people on the design staff who didn’t know about his vehicle,” said Welburn.