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Hyundai Veloster and Elantra Models Get Significant Upgrades for 2016

New Veloster performance edition, updated design and enhanced connectivity.

by on Feb.13, 2015

Hyundai will make just 1,200 Veloster Rally editions and they'll all come in Matte Blue.

Hyundai has two for the Windy City.

The quirky Hyundai Veloster coupe is getting some significant upgrades for the 2016 model-year, the Korean carmaker revealed during a Chicago Auto Show news conference. That includes design and connectivity enhancements, as well as a new Veloster Rally Edition.

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Meanwhile, Hyundai also used the Windy City as a backdrop to announced it is updating the 2016 Elantra GT, the compact model getting a “refreshed look,” along with the addition of some new tech features. (more…)

For Hyundai, “Flat is the New Up”

Automaker defying recession with risky expansion strategy.

by on Mar.27, 2009

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

This is a decidedly democratic downturn.  Even some of the strongest brands, like Toyota and Mercedes-Benz, have been suffering declines well into the double-digits, in recent months.  Only a rare few marques have defied the recession, with sales holding at least steady with last year’s levels.

Hyundai is a member of that exclusive club, one senior executive recently quipping that “flat is the new up.”

The Korean carmaker’s success might have come as a surprise only a few years ago, when it was the butt of frequent jokes on the late-night talk show circuit.  But a combination of value, an assortment of new products – and a creative incentive program meant to shield customers from the ravages of the recession – have paid off even more than senior company officials had predicted.

But can Hyundai keep its momentum going?  Even CEO John Krafcik admits it won’t be easy if the economy doesn’t start cooperating again soon.

(more…)