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Hyundai On the Matte With Veloster Turbo

Maker brings luxury paint finish into the mainstream.

by on Jul.16, 2012

Hyundai takes the normally upscale matte paint finish into the mainstream with the 2013 Veloster Turbo.

Korean carmaker Hyundai has never been shy about wrestling opponents to the ground – and now it says it is willing to go to the matte when it launches the new Hyundai Veloster Turbo.

That’s matte as in the distinctive, non-gloss paint finish it will offer on the high-performance version of the quirky little hatchback.

Hyundai is by no means the first maker to offer a matte paint option but the distinctive – and normally costly – option has traditionally been limited to exotic imports such as the Lamborghini Aventador or Bugatti Veyron.

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The 2013 Hyundai Veloster Turbo, by comparison, will carry a price tag starting at just $21.950, with a fully-loaded model topping reaching $25,400.  The gray matte finish will add another $1,000.

“It’s not for everybody,” cautions Hyundai’s Brandon Ramirez, adding that matte finishes are a lot more difficult to maintain.

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First Look: 2013 Hyundai Veloster Turbo

Now, it's the little engine that could.

by on Jan.09, 2012

Hyundai puts the Veloster Turbo on steroids, bumping horsepower up by nearly 50%.

The Hyundai Veloster is certainly a head-turner, but the unusual 3-door coupe that came to market last year was more poseur than powerhouse, with a little engine that couldn’t.  No more.  In a surprisingly rapid response to customer demand, the maker is rolling out a new turbo model for 2013.

Hyundai officials admit they were taken a bit by surprise.  They didn’t think the market would want a truly sporty version of the little Veloster, which features twin doors on the passenger side and a single door on the driver’s side – plus a hatchback.  But the desire for more power became quickly apparent as media and buyers alike raved about the Veloster’s basics but lamented its lack of performance.

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“The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next generation of buyers,” said Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America.

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Hyundai to Add Turbo Veloster

Move will add a major pump in performance.

by on Nov.01, 2011

The ARK Veloster debuting at SEMA provides a hint of what Hyundai will deliver with the Turbo Veloster.

Hyundai will pump up the new Veloster, the quirky little hatchback it recently introduced, with a turbocharger that will bump up its horsepower by nearly 50%.

The Veloster has become the latest in a string of strong products from the Korean brand, but if critics had any complaint about the unusual 3-door+1 design it was the Hyundai Voloster’s anemic little 1.6-liter gasoline engine, which currently makes just 138 horsepower.  (Click Here for TheDetroitBureau.com’s review of the 2012 Hyundai Veloster.)

Hyundai is hoping this move will resolve that complaint.

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The twin-scroll turbo will increase the horsepower of the Veloster’s inline-four engine to 207 hp, John Krafcik, CEO of Hyundai Motor America, revealed during the annual SEMA Show, an aftermarket extravaganza in Las Vegas.  Hyundai is signaling the possibilities of a performance spin-off of the hatchback with the ARK Performance Veloster, a customized one-off that uses a twin-scroll turbo to squeeze 210 hp out of the hatchback.

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