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Lincoln Lands Top Spot in Vehicle Satisfaction Awards

Much-needed victory for struggling luxury brand.

by on Jun.16, 2014

The MKZ led its segment, as did two other Lincoln models - while Lincoln was top-rated brand overall.

Pushing past such rivals as Lexus, Mercedes-Benz and Cadillac, Ford Motor Co.’s struggling luxury brand Lincoln was named the highest-ranked brand in the annual Vehicle Satisfaction Awards by AutoPacific, Inc.

The announcement comes as Lincoln prepares to move ahead with a product roll-out plan designed to put itself back on the radar screen of luxury buyers who have largely written the brand off in recent years.  Lincoln products, such as the MKZ sedan, also topped their individual segments in the annual VSA study which is based on responses by more than 92,000 people who purchased 2014-model cars, trucks and crossovers.


General Motors’ GMC truck brand, meanwhile, was named the most satisfying mainstream brand. In fact, Detroit makers took 12 of 23 individual product categories, though imports still led in such key segments as midsize passenger cars, premium luxury models and minivans.


Cadillac Escalade Takes Top Spot in Customer Satisfaction Survey

Buick and Mercedes-Benz score high in new study.

by on May.24, 2012

The Cadillac Escalade tops the charts in the new Vehicel Satisfaction Awards.

Quality, reliability and dependability have become the price of admission in today’s auto industry.  It takes quite a bit more to stand out in the increasingly crowded market, according to a new study, which finds the Cadillac Escalade the top model in terms of customer satisfaction.

Buick and Mercedes-Benz, meanwhile, tied as top brands in the 2012 Vehicle Satisfaction Awards, or VSA, which asked 75,000 motorists to rate the vehicles they’re driving.

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“In today’s market, it’s difficult to find a low quality vehicle,” according to George Peterson, president of AutoPacific, Inc., a California-based research firm that prepared the new report.  “The quality of vehicles from all manufacturers has risen to the highest level in history and what delineates a car or truck is owner satisfaction.”


Cadillac Top Brand in Customer Satisfaction

National survey measures 2009 new vehicle happiness.

by on May.19, 2009

2009 Cadillac Escalade ESV

It is of course GM's over reliance on trucks and its inability to increase its market share in cars that is largely responsible for its pending bankruptcy.

For the second straight year, Cadillac ranks highest among new car owners, taking the Highest Satisfaction Brand honors in the 13th Annual Vehicle Satisfaction Awards (VSA) from consulting firm AutoPacific.

In addition to Cadillac’s overall award, the Cadillac Escalade was the VSA category winner in the Luxury Sport Utility segment, contributing to Cadillac’s win as the top-ranked brand for vehicle satisfaction. Cadillac has been rated among the top five overall brands all 13 times the annual survey has been conducted.  It is of course GM’s over reliance on trucks and its inability to increase its market share in cars that is largely responsible for its pending bankruptcy.

The vehicle – car or truck – registering highest overall satisfaction in 2009 is the Lexus LS. The LS scored 99 points above the industry average to place first among all 2009-model year vehicles. In an interview with, the head of Lexus said that the brand was struggling to be profitable in the current sales environment.

Parent Toyota Motor Corporation finished off fiscal 2009 with a huge $7.7 billion loss during the fourth quarter of the traditional Japanese fiscal year, which ended March 31. The fourth quarter loss left the Japanese auto giant with a decidedly non-traditional full-year loss of $4.4 billion, the largest in the company’s 71-year history. 

AutoPacific claims that the winners perform well in 48 separate categories that “objectively measure” the ownership experience. The survey includes responses from more than 25,000 2009 model new vehicle owners and lessees. The company did not release the names of its automaker clients.   (more…)