It is of course GM's over reliance on trucks and its inability to increase its market share in cars that is largely responsible for its pending bankruptcy.
For the second straight year, Cadillac ranks highest among new car owners, taking the Highest Satisfaction Brand honors in the 13th Annual Vehicle Satisfaction Awards (VSA) from consulting firm AutoPacific.
In addition to Cadillac’s overall award, the Cadillac Escalade was the VSA category winner in the Luxury Sport Utility segment, contributing to Cadillac’s win as the top-ranked brand for vehicle satisfaction. Cadillac has been rated among the top five overall brands all 13 times the annual survey has been conducted. It is of course GM’s over reliance on trucks and its inability to increase its market share in cars that is largely responsible for its pending bankruptcy.
The vehicle – car or truck – registering highest overall satisfaction in 2009 is the Lexus LS. The LS scored 99 points above the industry average to place first among all 2009-model year vehicles. In an interview with TheDetroitBureau.com, the head of Lexus said that the brand was struggling to be profitable in the current sales environment.
Parent Toyota Motor Corporation finished off fiscal 2009 with a huge $7.7 billion loss during the fourth quarter of the traditional Japanese fiscal year, which ended March 31. The fourth quarter loss left the Japanese auto giant with a decidedly non-traditional full-year loss of $4.4 billion, the largest in the company’s 71-year history.
AutoPacific claims that the winners perform well in 48 separate categories that “objectively measure” the ownership experience. The survey includes responses from more than 25,000 2009 model new vehicle owners and lessees. The company did not release the names of its automaker clients. (more…)