The Hyundai Genesis has nabbed top honors in an inaugural study designed to measure how effectively automakers bring their new products to market.
Conventional wisdom holds that motorists should beware of buying a car during its first year on the market, and studies, such as the J.D. Power Initial Quality Survey, have long shown that, indeed, there are most likely to be snags in the production process in the months after a vehicle’s launch. But recent reports have shown that’s beginning to change, and Power’s Vehicle Launch Index is designed to spotlight those manufacturers and products that get things right, right out of the box.
The California-based market research firm estimates there will be at least 205 new vehicle launches between 2009 and 2012, including 80 all-new entries into the American market. The industry is expected to invest $50 billion on these debuts. Screwing up at start-up can kill an otherwise promising vehicle, while delivering a new product to market with a minimum of problems can ensure its success, Power analysts assert.