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Zagato Volante Just a First Step for Aston Martin

British marque planning ambitious mix of sports cars, crossovers, EVs and more.

by on Aug.23, 2016

The $745,000 Aston Martin Zagato Volante will be one of a steady stream of specialty models.

It didn’t take long for Aston Martin to sell out the limited edited Vanquish coupe it revealed earlier this year, and despite – or perhaps because of – its $745,000 price tag, the British maker is hoping for a similar response to the Vanquish Zagato Volante that made its debut over the weekend.

The 592-horsepower convertible is the latest in a string of new models and variants from the long-struggling British maker best known for its long, supporting role in the 007 film series. Flush with new cash, its new management team has outlined an aggressive strategy that calls for a major expansion of the Aston Martin product portfolio which, by decade’s end, will include an all-new mix of sports cars, limited-edition exotics, and even a crossover and a battery-electric vehicle.

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“The plan is to replace all our existing cars moving onto a line-up that is all-new,” said Simon Sproule, Aston Martin’s chief marketing officer.