Chevrolet is betting it can make some big noise with its new small car, the 2012 Sonic.
The new subcompact is the replacement for the unloved Chevrolet Aveo, a car that seemed almost invisible against the Japanese models dominating the small car segment, such as the Honda Fit and Toyota Yaris.
The name is also new and reflects the fact, according to Mark Reuss, General Motors’ president of North American operations, that even GM executives couldn’t decide how to pronounce Aveo. So, new car, new name.
Set for its formal debut, later today, at the 2011 Detroit Auto Show, Sonic is part of an assault GM is making on various small car segments, from the Korean-made Spark microcar to the new Cruze compact.