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Despite Solid July Sales, Ford CFO Sees US Auto Recovery at an End

Sedan, coupes already signal a slowdown, but trucks holding momentum.

by on Jul.29, 2016

Ford may see a weakening of the U.S. market but its F-Series is still delivering solid numbers.

U.S. auto sales have been taking some uncertain detours in recent months, May numbers tumbling before the industry showed signs of rebounding in June. Preliminary estimates, meanwhile, suggest the market will look good for July, the industry back on track for another record year.

But senior Ford officials say that we may be at the end of the line for the current recovery, with sales likely to begin another cyclical slide in the near-term.

The Last Word!

“The growth is over,” Ford Chief Financial Officer Robert Shanks told the Reuters news service. The executive separately told analysts and reporters that, “We see the second half being softer than the first half. Looking into 2017, we think we will see further softness.”

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