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Posts Tagged ‘ultra-luxury’

Daimler Will Kill Maybach Brand

Luxury marque has never gained traction.

by on Nov.28, 2011

The original, pre-War Maybach Zeppelin was the first V12-powered German car. The new Maybach Zeppelin gained little traction with the luxury market.

The long-struggling Maybach brand will soon be euthanized – though few will likely notice considering the German luxury maker’s continually weak performance.

Parent Daimler AG has finally given up on the marque which was originally conceived as an all-new alternative to better-known Bentley and Rolls-Royce – future efforts focusing on a new, high-line version of the Mercedes-Benz S-Class.

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“We came to the strong conclusion that the sales chances for the Mercedes brand are much stronger than those for Maybach,” Daimler CEO Dieter Zetsche said in an interview with the Frankfurter Allgemeine Zeitung.

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Sneak Peek: Grand Bentley

Bentley Post-Arnage: aiming for the top – again.

by on Jun.10, 2009

A tease as Bentley gets set to slowly reveal the top-line sedan that will replace the long-lived Arnage.

A tease as Bentley gets set to slowly reveal the top-line sedan that will replace the long-lived Arnage.

We could be in for a serious battle for supremacy, if the teaser photo you see here is any indication.  After a very long life, Bentley is finally getting set to wrap up production of its top-line Arnage sedan, and this is a hint of what’s to follow.

How much of a hint?  Not much, just a close-up of the front fender, hood and iconic Bentley “Flying B” hood ornament.  But what we do know is that the “Grand Bentley” will be aiming to move the automaker’s top model more directly head-to-head with the Rolls-Royce Phantom.  It’s a classic move, and it comes as Rolls move the other direction, with its all-new Ghost set to move closer to the Bentley Continental’s super-luxury segment.

It’s 90 years since Bentley first debuted, and precisely one-half century since the British marque introduced its first V-8.  The Grand Bentley is expected to boast an all-new generation 8-cylinder powertrain that is expected to yield a marked improvement not just in performance – which you’d expect from Volkswagen’s top-line subsidiary – but also notable improvements in fuel economy.  Yes, even the wealthy have to be more environmentally-friendly in the years to come. (more…)

Sneak Peek: Bentley Continental Supersports

Fastest, most powerful – and greenest? – Bentley ever.

by on Mar.03, 2009

Continental Supersports - Bentley's fastest, most powerful ever. Also the cleanest?

Continental Supersports - Bentley's fastest, most powerful ever. Also the cleanest?

Okay, we have to admit it. Unless you’re talking British Racing Green, that’s not the color we normally associate with the British brand, Bentley. But if the sneak peek we’re sharing of the Bentley Continental Supersports is any indication, there really may be such a thing as an environmentally-friendly – or at least “friendlier” – Bentley, and it’s making its debut appearance at this week’s Geneva Motor Show.

Bentley has a lot to live up to with a car named Supersports.  It’s a direct link to the 1925 model of that name that was one of the fastest cars of its era and the first Bentley to push past the 100 mph mark.

“The Continental Supersports reflects the passion and enthusiasm of Bentley’s engineers and designers. This is the fastest, most extreme Bentley ever, dramatically styled to underline its supercar character. Importantly, it also pioneers the use of FlexFuel technology in the luxury sector,” says Dr. Franz-Josef Paefgen, Bentley’s Chairman and Chief Executive.
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