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Lyft Also Aiming to Go Driverless

Ride-sharing CEO forecasts the “Third Transportation Revolution.”

by on Sep.19, 2016

John Zimmer (r), with Lyft co-founder Logan Green (l) and GM CEO Dan Ammann, who recently took a seat on the service's board.

There’s a revolution coming, and it’s likely to bring major changes to the world of transportation over the next decade, says John Zimmer, president and co-founder of the country’s second-largest ride-sharing service, Lyft.

Like its bigger rival, Uber, San Francisco-based Lyft hopes to move the driver out of the front seat within the next five years, driving down costs and making it cheaper and easier for people to use a ride-sharing service than owning their own car.

Tech Talk!

“The good news is we don’t have to keep building our country around car ownership,” Zimmer wrote in a blog post over the weekend. Much the way you can stream music and videos, “you no longer need to own a product to enjoy its benefits,” suggested the 32-year-old entrepreneur. “Eventually we’ll look at owning a car in much the same way.”

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Apple May Back Away from Auto Manufacturing

Tech firm reportedly shifts focus to driverless tech systems it could license to auto industry.

by on Sep.12, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook told the Washington Post.

It has been one of the worst-kept secrets in Silicon Valley – but while Apple has been widely reported to be working on a high-tech automobile program, dubbed Project Titan, new indications are that the iPhone-maker may be backing off from that effort.

The new reports suggest that Apple has fired “dozen of employees” involved in the automotive project, a sharp reversal from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors.

Tech News!

But rather than abandon Project Titan entirely, reports in The New York Times and other media sources indicate Apple is now looking to provide high-tech, autonomous – or even driverless – technology to existing automakers, rather than trying to build cars on its own. Such an effort could put it directly in competition with another tech giant, Google.

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