It’s not quite the end of the world, but Chevrolet’s post-apocalyptic ad that aired during Super Bowl XLVI has touched off a fight with nearly as much tension as the battle between the NY Giants and New England Patriots.
The Chevy spot – titled “2012” in a clear reference to the supposed Mayan doomsday many fear will strike this year — featured a Silverado crawling out of the ruins of a once-great city. When he finally hooks up with his buddies, the driver notices one is missing – the friend who drove a Ford.
The spot emphasizes the subject of durability, one of the characters declaring that missing driver “Dave didn’t drive the longest-lasting most dependable truck on the road. Dave drove a Ford.”
Ford tried to get Chevy to drop the ad before it aired, then turned to NBC to block the broadcast. But the General Motors division cited statistics from R.L. Polk which show that Silverados remain on the road longer than any other truck.