These mini-minivans have huge sales potential as the next "small" thing in my view. And makers are once again missing an opportunity.
Renault has just introduced a new TomTom Edition in Europe of its wildly popular Kangoo. It is the fifth special edition of the 2010 Kangoo range, which includes existing Access, Authentique, Expression and Privilège versions.
In France, Kangoo is the best-selling vehicle in its class in both the private car and light commercial segments.
Like the original Chrysler minivan, or the original four-door Jeep Cherokee, (both of which went unanswered for years as Chrysler printed money from their sales) these mini-minivans have huge sales potential as the next small thing in my view. And makers are once again missing an opportunity.
Here, there is an opportunity with far great sales potential for Chrysler than the cute — but hopelessly small for Americans – Fiat 500 model.
Here's a minivan with far greater sales potential for Chrysler than a cute -- but hopelessly small for Americans – Fiat 500.
The Citroen Berlingo – shut out of the U.S. market — and the Fiat Fiorino, which is derived from it, are other variants of the type.
Here, there is an opportunity with far greater sales potential for Chrysler than the cute — but hopelessly small for Americans – Fiat 500 model that is coming next year.
How about a Fiorino derived camper version from the Jeep brand, as well as Chrysler luxury models and Dodge truck derivatives?
If Chrysler is to be a comeback company, it needs to gamble on such new things in the U.S. market. New decals, which debuted on Jeep Wrangler models at the NAIAS, will only go so far.
A Kangoo could also easily be successful here as a Smart or Mercedes-Benz model – one personal, the other commercial. During 2008, Smart sold 24,622 copies of its pint-sized fortwo, a figure that plunged 38% in 2009. (more…)