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Automakers Trim Super Bowl Presence – Offer Creative Ads

At $300,000 a second, you better be good.

by on Feb.02, 2009

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis

Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure (some call it an investment) anytime, but especially in to-day’s gloomy economic environment.

Commercials have become almost as important as the game itself to marketers with hype and hyper promotion. Over the past 43 Super Bowl broadcasts though, automotive commercials have been significantly lackluster, never ranking high with consumers. It’s doubtful this years efforts will be any different in on of the most exciting Super Bowl games.
Here’s my twitter style review of the in-game commercials.
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