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First Drive: 2018 Toyota C-HR

New subcompact crossover designed to appeal wide audience.

by on Mar.10, 2017

The 2018 Toyota C-HR is designed to appeal to younger buyers looking for fuel efficiency and utility.

Conventional wisdom suggests American consumers don’t have much use for small vehicles — except for small crossover utility vehicles, and that is an awful big exception as carmakers move to offer new models that are certain to attract new buyers into small vehicles.

The 2018 Toyota C-HR, for example, was originally designed to fit into the automaker’s Scion line. But with Scion’s demise, Toyota expects the newest vehicle in its portfolio to appeal the youthful demographic of 20- and 30-something buyers with its contemporary styling, sophisticated technology, fuel-efficient performance, maneuverability and overall utility.

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The new C-HR was also designed as global vehicle – the one coming to the U.S. will be assembled in Turkey – It is built around one of Toyota’s new modular architectures and was basically can fit into heavy traffic anywhere or out onto back roads in Europe and North America. (more…)