“Passion” is a word that Toyota CEO – and founding family heir – Akio Toyoda talks a lot about. It’s something he readily admits Toyota products don’t have enough of it, and that in today’s competitive market it’s something the brand desperately needs.
Clearly, the oft-maligned styling of the latest Toyota Camry didn’t deliver, despite a last-minute styling tweak intended to satisfy near-mutinous dealers. Last year’s launch of the new Lexus GS and the recent unveiling of the LF-LC concept hint that Toyota product developers are taking the mandate seriously. Or so we may see with the planned NY Auto Show preview of what the Japanese maker is calling a “stunning U.S.-designed sedan.”
The maker clearly considers the launch significant, providing this teaser shot a week ahead of the big event at New York’s Jacob Javits Center. Meanwhile, spy shots are popping up and from the industry scuttlebutt it appears that what we see here is going to soon reappear as the next-generation Toyota Avalon.