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Toyota Turns Up the Heat With New GR Line of Performance Models

Gazoo Racing takes on seven models, including Prius Prime plug-in.

by on Sep.19, 2017

Toyota unveils the new GR performance line-up.

Hoping to pump a little more “passion” into the brand, Toyota is pushing for more extreme designs and, now, adding a series of new performance models.

The Japanese automaker’s Gazoo Racing unit is starting out with seven models in its new GR series, with even the Prius Prime plug-in getting a performance boost. But one model was notably absent during a Tokyo debut: the reborn Toyota Supra that is expected to make its return debut during next month’s Tokyo Motor Show.

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The debut of the new line-up comes as President Akio Toyoda continues his push to improve the “passion” quotient for both the Toyota and Lexus brands, the luxury division recently adding the new LC500 sports coupe to its line-up while also adopting a much more aggressive design for the flagship LS sedan. The Toyota brand recently adopted a much more sporty look for its top-selling Camry model.

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BMW Teases Z4 Concept Ahead of Pebble Beach Unveiling

Bavarian marque teases one of two new reveals for Concours.

by on Aug.15, 2017

The new BMW Z4 Concept teases a roadster developed as part of a partnership with Toyota.

There were more than a few tears shed when BMW announced that its long-in-the-tooth Z4 Roadster was going away. And what might follow was clouded in some confusion considering all the upcoming changes to the maker’s line-up.

But was got a hint that an all-new version of the Z4 was in the works last month and now, the Bavarian maker says it will give us more details later this week during the unveiling of the new BMW Z4 Concept at the Pebble Beach Concours d’Elegance over the weekend.

Future Product!

A new teaser image gives us a good look at both the front end and side of the roadster show car, the concept expected to hew closely to what the production model will look like when revealed in the near future. Among the details we’re hoping to confirm is speculation that the new model will share the same platform as the next-generation Toyota Supra.

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Toyota Hints of “Passionate” Design Future with FT-1 Sports Car Concept

“5-alarm visual impact,” but no clear production plans.

by on Jan.13, 2014

Toyota delivers a surprise as it unveils the FT-1 sports car concept during the Detroit show's opener.

Forget the fuel economy numbers and the environmentally friendly products it normally talks about. When Toyota rolled into town for this year’s North American International Auto Show, it had muscle on its corporate mind.

Toyota delivered one of the big – if many – surprises to come from this year’s Detroit Auto Show as it revealed the new FT-1 sports car concept, which a senior executive described as “emblematic” of the more “passionate” direction the maker will take with its styling going forward.

A Sporting Choice!

While many of the makers launching new products at this year’s Detroit Auto Show gave reporters a sneak peek at what they were planning, the Japanese giant maintained a strict curtain of silence which led to even more speculation about what might be in store.  Many observers were expecting to see the return of the once-popular Toyota Supra.

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BMW, Toyota Pledge to Make Two Sports Cars

Pair also teaming to develop fuel cell and lightweight technologies.

by on Dec.31, 2013

Could the partnership between Toyota and BMW mean the rumored return of the Supra might be a reality?

Could it be another merger of equals? Well, not on the scale seen previously, but BMW is confirming that it plans to work with Toyota to produce a pair of sports cars and share in the development of fuel cells and lightweight technologies.

“We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands,” BMW’s development chief Herbert Diess told Frankfurter Allgemeine Zeitung.

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The two companies inked a deal in 2012 to work together in four areas: joint development of a fuel-cell system, joint development of architecture and components for a future sports vehicle, collaboration on powertrain electrification and joint research and development on lightweight technologies. (more…)

Toyota Supra May be Headed for Resurrection

Maker’s new chairman makes it a high priority.

by on Jun.12, 2013

The 1998 Toyota Supra was the last version of the sports car sold in the U.S.

Toyota’s long-lamented sports car, the Supra, could be headed for a revival, at least if the maker’s new chairman gets his way.

Produced from 1978 to 2002, the Toyota Supra once represented the pinnacle of the maker’s design and engineering capabilities, but it was pulled from production due to a variety of factors – leaving long-time fans calling for its return ever since.

A Supra Choice for News!

The loss of the Supra was, to critics, one more step backward for Toyota as it morphed into a plain vanilla brand best known for quality, reliability and boring green machines like the Prius. As the recent unveiling of a more stylish Corolla, as well as the introduction of the Scion FR-S sports car, demonstrate, Toyota is finally recognizing the need to put more passion into its products.

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Toyota Looking at New Supra – But Will it Be Electric?

MR2 Successor also reportedly in the works.

by on Nov.12, 2012

Toyota's FT-86 Concept II could serve as the platform for the long-lamented Supra. But might Toyota turn to Tesla to help develop a battery drivetrain?.

“Passion” is a word one hears a lot in conversations with Toyota executives these days, up to and including President Akio Toyoda, who points to recent introductions like the Scion FR-S and Lexus GS to underscore his intentions.

But it’s beginning to look like that’s just the beginning of Toyota’s performance aspirations, with new reports suggesting there could be at least a couple more performance machines on the Japanese giant’s horizons – notably in the form of all-new versions of the long-lamented Supra and MR-2 models.

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But, as the new FR-S demonstrates, Toyota may take a very different approach in bringing those – or other – performance models back to life. One very strong possibility is that it could turn outside for help, perhaps to the likes of California-based Tesla Motors to provide a battery-based drivetrain for a new Supra.

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