Maybe they’ve gone too far, this time. In the never-ending attempt to make the minivan cool, Toyota has taken the Sienna over the top.
At least it doesn’t look like a minivan trying to look like an SUV. Nope, this box is minivan through and through. But hung on that box are all sorts of air dams, spoilers, creases and shapes. The result is a minivan that looks like it had a makeover by one of those TV vehicle makeover shows.
To be fair, this is the SE – sport edition in Toyota nomenclature. It’s meant to be sportier and edgier. For those buyers who can’t see themselves driving this hipstermobile, Toyota offers three other trim levels – base, LE and XLE – which have less razz matazz.
At least Toyota is making an effort. Minivan sales have lagged for years while buyers opt for sexier SUVs and crossovers. But for most buyers, minivans would actually make the most sense because they offer more space, cost less, handle better and some get better fuel mileage.
SE or not, Toyota has given the new Sienna added visual interest with arcing creases, a shapely grille and bigger wheels.
For the core group of minivan buyers, exterior styling hardly matters. They care about what’s inside. On that front, Toyota made some interesting choices, some good, some not so good. More in a moment.