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Toyota Reports U.S. Sales Down 7% in July

Leading Japanese maker slips behind, in spite of incentives.

by on Aug.03, 2010

Still the retail sales leader.

Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 169,224 units, a decrease of 6.8% compared to the same period last year on a daily selling rate (DSR) basis.

Overall the industry was up 5.1%, according to Autodata Corp.

On a volume basis, unadjusted for 27 selling days in July 2010 compared to 26 selling days in July 2009, TMS sales were down 3.2% compared to the same period last year.

Looked at either way the ailing Japanese giant is stumbling in a rising market.

Toyota’s Fleet sales remain low versus the Detroit Three, with Toyota at less than 7% of volume. This compares to four times that when compared with Detroit marketing practices.  Moreover, Toyota incentives remain at levels of about 50% to 60% of the industry, which is now running well over $3000 a unit, depending whose numbers you cite.