Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 169,224 units, a decrease of 6.8% compared to the same period last year on a daily selling rate (DSR) basis.
Overall the industry was up 5.1%, according to Autodata Corp.
On a volume basis, unadjusted for 27 selling days in July 2010 compared to 26 selling days in July 2009, TMS sales were down 3.2% compared to the same period last year.
Looked at either way the ailing Japanese giant is stumbling in a rising market.
Toyota’s Fleet sales remain low versus the Detroit Three, with Toyota at less than 7% of volume. This compares to four times that when compared with Detroit marketing practices. Moreover, Toyota incentives remain at levels of about 50% to 60% of the industry, which is now running well over $3000 a unit, depending whose numbers you cite.