The next few months will be critical for Toyota. The maker has finally gotten its global production network up to speed after a slowdown caused by Japan’s March 11 earthquake and tsunami. And with the launch of the new 2012 Camry, Toyota is setting in motion a major product blitz that will bring close to a dozen significant vehicles to market over the next year.
But that may not be enough to pull the maker out of the doldrums, warns a key industry analyst, who believes it could take years for the troubled maker to climb back after a series of problems that began with a series of embarrassing recalls in late 2010.
“This could take several years, or at least one product cycle, to implement,” cautioned Peter Nesvold, an analyst with Jefferies & Co. in a presentation to investors.”
There’s little doubt Toyota has some series challenges ahead of it. The maker recalled more than 10 million vehicles last year alone. And while the majority were connected to concerns about so-called unintended acceleration, the maker also faced problems ranging from steering to braking and excess corrosion that could cause pieces of its minivans to fall off while driving.