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Toyota RAV4 SUV Outsells Camry Sedan

Maker facing tough task of getting buyers what they want.

by on May.18, 2017

The Toyota RAV4 outsold the best-selling sedan in the U.S. last month: the Toyota Camry.

The shift in consumer preferences from cars, specifically sedans, to trucks and utility vehicles has been an ongoing story for years, although it’s been at the fore since precipitous drop in gas prices a few years back.

Trucks and utes are outselling cars at a rate approaching 60/40 after crossing the 50/50 mark a few years back. Now, automakers are trying to figure out how to handle the growth of ute sales that are driving the new ratio.

Sales News!

In fact, so pronounced is the move that America’s best-selling car for the past 15 years, the Toyota Camry, is now being outsold by the new RAV4. In April, the Japanese automaker sold 329 more units of the little ute than the family sedan. It was the second time this year that it has happened. (more…)