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First Drive: 2012 Toyota Camry

Putting the brand on the line.

by on Aug.24, 2011

Toyota bills the 2012 Camry as a revolutionary redesign for the best-selling midsize sedan.

Few cars more clearly define a brand than Toyota’s midsize Camry sedan, a nameplate that has led the U.S. passenger car sales charts for 13 of the last 14 years.  And, arguably, no product is more important to Toyota as the maker struggles to emerge from a series of setbacks – including 2010’s safety recalls and this year’s earthquake-led production shortages.

Bringing a new car to market is a long and involved process, so it’s serendipitous that what Toyota is billing as “the reinvention of the Camry” will be ready to roll into showrooms for an October launch — just as the maker gets production at the last of its plants back up to speed.  The 25-year-old factory in Georgetown, Kentucky is already starting to build the first of the 2012 Toyota Camrys so we jumped at the chance to take the sedan for a spin through the challenging mountainous terrain in central Washington, a few hours east of Seattle.

The Inside Story!

The Japanese giant is making some bold claims for the new 4-door, billing the 2012 Camry as essentially all-new — though that’s a matter of definition.  While the sedan still rides on the same platform as the outgoing model, the sheet metal has been completely redone for the new model-year, and 90% of the Camry’s parts have been “re-engineered.”

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