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Toyota Delays Launch of Plug-in Prius Prime

U.S. sales not planned to start until winter.

by on Aug.03, 2016

The plug-in Toyota Prius Prime made its global debut at the NY Auto Show last March.

(Ed. Note: Toyota has now clarified details of the U.S. launch. See details, below.)

Toyota Motor Co. is delaying the start of production for its new plug-in model, the Prius Prime.

The move is expected to push back the availability of the new model in the Japanese market. The U.S. launch, TheDetroitBureau.com has been advised, will begin in November, but will be slower than originally planned.

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The exact reason for the delay hasn’t been stated, though spokesperson Kayo Doi was quoted telling reporters in Japan that, “We decided we want to take our time and more care before starting mass manufacturing.” The launch of production will be slower than original planned, a U.S. official added.

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Toyota Primes up PHEV Market with New Prius Prime

Better equipped, lower priced, sales could double original plug-in.

by on Mar.23, 2016

The Toyota Prius Prime makes it NY Auto Show debut.

Toyota is nothing if not persistent, occasionally missing the mark, only to come back with a new model that’s closer to target – and that’s what the Japanese giant is aiming to do with the Prius Prime making its debut at the 2016 New York International Auto Show.

The Prime takes the place of Toyota’s original, largely ignored plug-in hybrid, roughly doubling its range and, the maker hopes, doubling the earlier model’s sales. It should help that the 2017 model will come in at a lower price point, even while offering more content including an array of advanced safety features.

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“Our goal is to have it be a great value,” brand boss Bill Fay told TheDetroitBureau.com following the public unveiling of the 2017 Toyota Prius Prime at New York’s Jacob Javits Center.

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