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Toyota Set to Reveal New RAV4 at NY Auto Show

Critical debut for what’s now Toyota’s best-seller.

by on Mar.13, 2018

Toyota hasn't done much to the RAV4 since 2013, nevertheless, it has overtaken the Camry as the brand's best-seller.

Last year saw some momentous changes in the U.S. automotive market, perhaps most notably the surge in demand for SUVs, CUVs and other light trucks. And nowhere was that more apparent than at Toyota where the compact RAV4 toppled the brand’s long-time sales leader, the Camry sedan.

So, Toyota will have a lot riding on what it plans to introduce at the New York International Auto Show later this month, the first complete makeover of the RAV4 since the 2013 model-year. The Japanese giant is counting on the crossover to help it gain even more momentum at a time when there seems to be no end in sight to the light-truck boom.

Auto Show News!

Toyota isn’t saying much about the fifth-generation, 2019 crossover, other than to note it will make its debut at New York’s Javits convention center on the morning of March 28, but some details can be gleaned from a teaser image and inside sources.


Toyota Reveals Track-Bound Supra Concept

Japanese automaker remains mum about street car plans.

by on Mar.06, 2018

Toyota reveals a racing "concept" version of the reborn Supra. Street model? For now, TBD.

Performance is the name of the game at this year’s Geneva Motor Show, with an array of offerings, both mainstream and exotic. But new models are generating more attention than the Toyota Supra which is making its return after a 16-year absence.

Once one of the most powerful models ever offered by a Japanese automaker, the Supra has retained a cult status despite – and possibly because of – that long absence. Now, however, it will need to prove it can deliver on some lofty expectations. Of course, it helps that the new model has a strong pedigree. In an unusual move, Toyota entered a partnership with BMW which will be offering its own version of the performance model as the next-generation Z4 roadster.

Performance News!

The reborn Supra should put an accent mark on Toyota CEO Akio Toyoda’s promise to put more “passion” into the brand. And to further underscore its intent, the Japanese giant has outlined plans to campaign the new Supra on the motorsports circuit through its Gazoo Racing arm.


Toyota Creates $2.8B Company to Develop Self-Driving Cars

Aisin Seiki, Denso founding partners of new venture.

by on Mar.02, 2018

Toyota debuted its updated autonomous vehicle, Platform 3.0, at the 2018 CES.

Around the world, automakers, suppliers and tech companies are scrambling to put a reliable, effective autonomous vehicle on the road. There is no clear path to the finish line, as such, Toyota is joining forces with two other suppliers to form a new $2.8 billion company to get the job done.

Called Toyota Research Institute-Advanced Development, or TRI-AD. The Japanese automaker is starting the company in conjunction with automotive suppliers Aisin Seiki and Denso. In addition to the $2.8 billion investment, the company plans to hire around 1,000 employees to develop software systems that can power fully self-driving vehicles.

Global News!

Toyota is in the process of selecting a location in Tokyo that is competitive in terms of accessibility and recruitment. (more…)

Toyota Set to Reveal Supra at Geneva Motor Show

New model likely to come with Gazoo Racing badges.

by on Feb.15, 2018

Japanese auto magazine, Best Car, revealed several pictures of the yet-to-be-unveiled sports car, including this racing version.

This story has been updated with new information.

Toyota Motor Co. dropped a broad hint that it is preparing to unveil a concept car at the upcoming 2018 Geneva Motor Show that will signal the impending return of one of its most famous nameplates, the Supra.

However, a Japanese auto magazine, Best Car, released early pictures of the alleged sports car along with a smattering of technical information. The pictures show a vehicle closely related to its MKIV concept car from a few years ago.

Product News!

The automaker offered only a partial look at the new Supra, a car that helped embellish the Japanese automaker’s reputation for building some of the world’s best cars. The Supra has been gone – but hardly forgotten – from the Toyota model line for the better part of two decades. (more…)

Toyota Offers Toughened Up TRD Pro Series Trucks for 2019

Tundra, Tacoma and 4Runner get new TRD packages.

by on Feb.08, 2018

Toyota's 4Runner TRD shows off its new logoed skid plate at the Chicago Auto Show.

With many truck makers arguing about which one has the toughest this or most rugged that, Toyota’s offers up its new TRD Pro Series line-up to remind folks that there are more than just two or three tough options.

For 2019, the company’s Tundra and Tacoma pickups as well as its 4Runner sport-ute get the updated TRD treatment, which mean a nice surprise for many buyers. According to Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America, plenty of folks have decided that Toyota’s vehicles are plenty tough.

Performance News!

He noted that more than 40% of Tundra and 4Runner buyers upgrade to the TRD Pro Series package and that number soars to 56% for Tacoma. (more…)

US Tax Windfall Doubles Toyota’s Q3 Profits

Automaker revised full-year earnings forecasts for third time.

by on Feb.06, 2018

Despite giving the Camry a stylish makeover the sedan continued to lose sales momentum last quarter.

Toyota reported a 54% increase in operating profit in Q3 despite weak sales in the U.S. However, it was the U.S. that help to double its profits from the year-ago period, courtesy of President Donald Trump’s recently passed tax plan.

Operating profit was 673.6 billion yen, or $5.98 billion, in the quarter that ended Dec. 31, an increase of 214.7 billion yen, or $1.91 billion. Additionally, net income rose nearly 94% to 941.8 billion yen, or $8.36 billion, the company said.

Financial News!

The results pushed Toyota to revise its full-year earnings forecast for the third time, although its prediction for sales remained unchanged at 8.95 million for the year ending March 31. (more…)

Toyota Recalls 654K Vehicles for Airbag Issue

Airbag issue unrelated to Takata's ongoing problems.

by on Feb.01, 2018

Toyota is recalling certain Priuses among 645,000 vehicles globally due to an airbag issue.

Toyota issued a recall for approximately 645,000 vehicles around to world due to an electrical problem that may prevent the vehicle’s airbag from inflating during a crash.

The action covers certain Toyota Prius and Lexus RX and NX SUVs. Also covered are some Toyota Alphard, Vellfire, Sienta, Noah, Voxy, Esquire, Probox, Succeed, Corolla, Highlander, Levin and Hilux models. All were produced between May 2015 to March 2016.

News Now!

An open electrical circuit could occur over time, the automaker warned, that would set off an airbag warning light and could stop the side and front air bags from deploying. (more…)

Toyota’s Flagship Avalon Gets Makeover for 2019

Exterior update matched by interior improvements.

by on Jan.15, 2018

Toyota's flagship, Avalon, gets a refresh for the 2019 model year and comes in a hybrid model as well.

The North American International Auto Show is being dominated by trucks this year with some notable exceptions, such as the fifth generation Toyota Avalon.

The 2019 Avalon unveiled in Detroit, with its 113-inch wheel base, sits on Toyota’s New Global Architecture platform, and is powered by a 3.5-liter V6 or Toyota Hybrid System powertrain, which is coming to market right along with the V6 to give consumers more choices when it arrives in showrooms.

Product News!

The new Avalon also has several new features, such as standard Apple CarPlay and Dynamic Auxiliary Turn Signals, available authentic Yamaha wood and aluminum cabin accents, and Engine Sound Enhancement that are used in a Toyota product for the first time. (more…)

Sweet Home Alabama! Toyota, Mazda Plant Goes to Cotton State

New plant to make 300K cars, employ 4,000 people, cost $1.6B to build.

by on Jan.10, 2018

Officials are all smiles after Toyota and Mazda announced it would build its new plant in Alabama.

Toyota and Mazda have made it official by announcing their new joint venture plan to build a new $1.6 billion assembly plant in the northern Alabama city of Huntsville that will support 4,000 new jobs when it opens in 2021.

For Toyota, this joint-venture plant will be its 11th U.S. manufacturing facility and represents its continued commitment in the U.S., in addition to the $10 billion investment during the next five years that was announced in January 2017, Toyota CEO Akio Toyoda said.

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“Our investment to establish a new vehicle assembly plant with Mazda builds on the strong success we have enjoyed in Alabama where we produce engines for the North American market,” Toyoda said. “Starting from 2021, I’m confident that we will run a highly competitive plant, by bringing together the expertise of Toyota and Mazda as well as the excellent Alabama workforce.” (more…)

Tide Keeps Rolling as Toyota, Mazda Pick Alabama for New Plant

State beats North Carolina to secure 4,000-employee plant.

by on Jan.10, 2018

Toyota President Akio Toyota and his Mazda counterpart Kogai announce their alliance.

Toyota and Mazda are expected to announce that Huntsville, Alabama will be the site for a $1.6 billion auto plant after a search that stretched out for several months and nearly a dozen states.

In recent years, Asian and European manufacturers have made Alabama a center of automotive manufacturing and in 2017, the state churned out more than 1 million vehicles at plants operated by Toyota, Honda, Mercedes-Benz and Hyundai.

News Now!

The Toyota-Mazda assembly plant will be built in the Huntsville area in Limestone County, according to news services that have been briefed on the impending announcement. The exact site hasn’t been officially announced yet. (more…)