It isn’t a good time for minivan fans. Two decades ago, they were the hippest things on wheels, just about every maker racing into the segment with new products loaded up with the hottest new features, whether juicebox holders, stowaway seats or rear entertainment systems. But with demand sliding, a growing number of makers are pulling out or trimming their minivan lines, Chrysler soon set to abandon the Dodge Grand Caravan model.
But don’t count Toyota out of the market. Quite the contrary, the maker revealing an updated version of the popular Sienna mom-mobile that introduces an intercom system so parents won’t have to scream at the kids battling in the back seats.
In what might be a telling move, rather than reveal the 2015 Toyota Sienna at an auto show or some other traditional event, the Japanese maker pulled the wraps off digitally, with an online unveiling that showed off its potential, the maker explained, “through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna.” (more…)