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Toyota Needs New Texas HQ to Help Tackle Global Challenges

Maker’s 100-acre campus represents new organization.

by on Jul.10, 2017

Toyota is ready take on all comers with the more than 3,000 employees from its old headquarters in California that moved to its new one in Texas.

Some 25 years ago, a book by three American professors, “The Machine That Changed the World,” underscored how Toyota modified the mass production system to gain an advantage over its rivals in the automotive industry around the world.

Toyota’s system of lean production, however, didn’t insulate the Japanese automaker from the impact of intensifying competition not only in the U.S. where Toyota’s system was emulated by rivals, but also in Asia and in Europe.

Global Auto News!

Toyota has had to fight off new challenges from Japanese rivals such as Nissan and Subaru even as its home market in Japan begins to shrink. South Korean automakers such as Kia and Hyundai have surged ahead in the closely watched J.D. Power & Associates Initial Quality Survey while American rivals have tightened their grip on the all-important truck market in the U.S. (more…)