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Posts Tagged ‘Toyota Motor Sales’

Toyota Teams Up With Daytona Speedway

Announces unprecedented $400 million partnership.

by on Feb.07, 2014

Toyota is the first founding partner at Daytona International Speedway as part of its $400 million DAYTONA Rising redevelopment project.

Toyota took a step towards unloading part of its massive cash hoard this week, announcing an unprecedented, $400 million plan for a multi-year partnership with International Speedway Corp., the operator of the legendary Daytona International Speedway.

The deal will make Toyota the first Founding Partner at Daytona International Speedway as part of the track’s redevelopment project. It will result in having the Toyota name spread prominently across the Speedway. Specific financial terms were not disclosed.

We'll Bowl You Over!

“This is a unique opportunity for Toyota to elevate our brand in the motor sports community, especially through the Daytona Rising project,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA, Inc. “ISC and Daytona International Speedway will provide strong platforms to interact with our guests and most importantly, our race fans.” (more…)

Toyota Dealers Upgrading during Sales Slump

Will new, expensive buildings lead to higher satisfaction?

by on Oct.29, 2009

About one-third of Toyota's 1200 dealers have upgraded facilities.

About one-third of Toyota's 1200 dealers have upgraded facilities.

As other automakers reel under the pressure under the pressure of the recession, Toyota’s U.S. dealers are sinking more money into their showrooms and service bays.

As many buyers know since they provide the input, Toyota’s customer satisfaction ratings have never measured up to the company’s ratings for quality, reliability and durability. Critics and industry observers have suggested for a long time that the company’s customer handling skills need improvement.
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Prius Joins Growing List of iPhone Auto Apps

Another “experience” is now available from the App Store.

by on Oct.27, 2009

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Here's our Prius interior view sans iPhone.

Toyota Motor Sales (TMS), USA, has released the “Prius Experience App,” which is available free from the App Store.

The Experience App has four modes to help educate and entertain iPhone users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.

One can only hope users do not do this while driving.

Our App is Free, too!

Our App is Free, too!

Toyota joins Mercedes-Benz and Volkswagen, among other auto companies, using iPhones for marketing purposes.

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Texas Court Orders Toyota Not to Destroy Evidence

Liability lawyers are attempting to reopen long settled cases.

by on Oct.01, 2009

A federal judge in Texas issued a Temporary Restraining Order yesterday to prevent the Toyota Motor Corporation, its subsidiaries and members of its in-house legal team from destroying any documents about the crash worthiness of all vehicles manufactured by the company.

It was the latest move by plaintiff’s attorneys to capitalize on the Biller matter, a case where a former Toyota employee accused Toyota of concealing evidence about rollover accidents. The accusations were publicized by the CBS news show 60 Minutes.

Toyota Motor Sales, the U.S. subsidiary of TMC vehemently denies the charges.

Dimitrios Biller, the former National Managing Counsel in charge of Toyota’s National Rollover Program, worked as a lawyer for TMS from 2003 to 2007. He has a prior history of suing employers, including a prosecutor’s office in California.

Dallas attorney Todd Tracy obtained the restraining order in connection with the filing of a 17th fraud case that seeks to reopen lawsuits in which he claims key evidence might have been withheld.

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