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Posts Tagged ‘Toyota Motor Sales U.S.A.’

UAW Extends Toyota Talks Deadline

The fate of 5,000 NUMMI workers hangs in the balance.

by on Aug.12, 2009

The UAW is hoping to prevent the closure of the 26-year-old NUMMI venture, near San Francisco.

The UAW is hoping to prevent the closure of the 26-year-old NUMMI venture, near San Francisco.

The United Auto Workers has extended its deadline in talks with Toyota Motor Corporation over the fate of the New United Motor Manufacturing Inc. in Fremont, California. The UAW’s existing contract with NUMMI expired at midnight August 9th, but the five-day extension, which could be extended again, was already in place, according to union sources familiar with the bargaining. “We’re still bargaining,” one source said.

The Fremont NUMMI plant employs 5,400 workers.

Jimmy Settles, the UAW vice president responsible for the negotiations, also has skipped the union board meeting in Northern Michigan to attend to the bargaining. Last year, Settles successfully negotiated a package of concessions that helped persuade Mitsubishi to keep open its plant in Normal, Illinois, which was then operating at less than 40% capacity.

Toyota’s new chief executive Akio Toyoda said last week during a visit to the US that the company had not made a decision on closing the Fremont plant, which it operated through a joint venture with General Motors Corporation.


Third Generation Prius offers lower-priced version in answer to Honda’s Insight. Price War Looming?

Surprise move by Toyota indicates both weakness in the marketplace and possibly the brand.

by on Apr.21, 2009


While the chase is from behind, Toyota can no longer take hybrid customers for granted.

Toyota Motor Sales U.S.A. surprised many industry observers today by announcing that the third-generation Prius will be available in at least one version with a starting MSRP of $21,000, plus $750 delivery.

A hybrid pricing war could be on the horizon.

In a sign of what was a lengthy — and unplanned — marketing discussion inside Toyota on whether to respond to Honda’s aggressive pricing, the lowest priced model will not be available until later in the year. The latest move is also an indication that Toyota can no longer assume it can command a premium in the battered automotive market.

The Prius will be offered with five levels of equipment combinations, designated as Prius I through V. They will range in price from $21,750 up to $34,250, when optional packages are included. Versions II through V go on sale in late May. The 2009 Prius model ranged in base asking prices from $22,720 to $24,990. The newly added new base model, with an as yet unspecified lower level of standard equipment, is scheduled to be available later this year.

There's othing like a little competition to find out how strong demand is for hybrids.

There's nothing like a little competition to find out how strong demand actually is for hybrids.

When the all-new 2010 model of the Honda Insight went on sale last March 24th, Honda reversed a premium pricing philosophy that it once held along with the Toyota Prius. With a manufacturer’s suggested retail price (MSRP) of $19,800, plus $670 for delivery and any other options, the Insight LX, is now the least expensive new hybrid available in the U.S., but only by a negligible amount – if Toyota’s low-priced model ever appears.

The third-generation Toyota Prius has EPA estimated mileage of 50/49/50 mpg on the city/highway/combined scales and it clearly wins the coveted advertising claim of 50 mpg. Prius is about two inches longer, wider and taller than the Honda Insight, which looks to be a scaled down Prius. (more…)