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Toyota Trying to Appeal to Millennials with FT-4X Concept

New ute designed to meet demands of younger buyers.

by on Apr.12, 2017

Toyota's looking to appeal to millennials with the new FT-4X Concept at this year's New York International Auto Show.

If Toyota’s latest concept vehicle debuted in New York is any indication, the Japanese automaker believes that millennials are buying new vehicles as the FT-4X Concept is aimed squarely at that segment.

The almost Lego-ish SUV concept evokes a sense of what the recently discontinued FJ Cruiser might look like in another decade or so. However, this is designed to allow millennials to live their lives on their terms: no boundaries and quick decisions.

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It’s a four-wheel drive toolbox penned by Toyota’s Calty Design Research Inc. in Newport Beach, California. With its long list of unique functionalities and a Rugged Charm compact design, the FT-4X is the seamless conduit of popular Casualcore – rather than hardcore – outings by anyone, anytime. (more…)