Toyota has launched a new partnership with software giant Microsoft meant to expand the use of technology both for the development and production of new vehicles, as well as to expand the range of features and services that can be delivered to customers while driving.
Dubbed Toyota Connected, the venture is the latest sign of the growing links between the automotive and consumer electronics worlds. Today’s cars are already loaded with advanced electronic safety and infotainment systems. And technology is expected to play an even greater role as automakers push towards the goal of delivering the first fully autonomous vehicles within the next decade.
“Toyota Connected will help free our customers from the tyranny of technology,” said Zach Hicks, the newly named CEO of Toyota Connected. One of the goals of the venture is to make in-car technology simpler and easier to use, while integrating it with the devices we use elsewhere, such as smartphones.