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Toyota Brand Launches in Restricted South Korea

Monthly sales targets are a meager 500.

by on Oct.20, 2009

Toyota Motor Executive Vice President Funo Yukitoshi, left, and Toyota Korea President Taizo Chigira introducing the Camry to Korea.

Toyota Motor Executive Vice President Funo Yukitoshi, left, and Toyota Korea President Taizo Chigira introducing the Camry to Korea.

Toyota Motor Corporation announced that sales of Toyota-brand vehicles began today in South Korea at five new dealerships, including three in Seoul, established by TMC’s local distributor Toyota Motor Korea Co., Ltd. (TMKR).

Now available are the third-generation “Prius” gasoline-electric hybrid midsize vehicle, the “Camry” and “Camry Hybrid” mid-size sedans and the RAV4 crossover sport utility vehicle. TMC has set an initial combined monthly sales target of 500 vehicles and aims to increase that number to 700 vehicles beginning in 2010.

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