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Massive Recall is Opportunity, Toyota Chief Claims

Maker also planning to move still more production to U.S.

by on Jan.13, 2010

Toyota's top U.S. executive, Yoshimi Inaba sees opportunity in the recall of 3.8 million vehicles due to sticking accelerator pedals.

Toyota hasn’t toted up how much it will cost to recall more than 3.8 million vehicles to replace floor mats and accelerator pedals Toyota’s top executive in the US, Yoshimi Inaba,  said, following a speech in Detroit.

However,  Toyota is committed to using the recall as an opportunity to both reassure customers and to impress them with the company’s service and attention to detail, Inaba emphasized during his speech to the Automotive News World Congress.

“We are going take care of people,” said the Japanese executive. “It an opportunity to prove ourselves to them.”

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Opportunity Knocks!

Inaba insisted everyone at Toyota was committed to the principal, adding that he believes that a carefully-managed recall, “will make a huge difference” in protecting the company’s reputation, which has been built up over decades.

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