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Toyota, Honda and Subaru Tops in Brand Loyalty

Loyalty started with cars, but transferred to utility vehicles.

by on Mar.12, 2018

Toyota buyers have transferred their loyalty from passenger cars to the company's SUVs.

Automakers that make attractive, high-quality sport-utility vehicles are more likely to get the repeat buyers that are so important dealer and company bottom lines, according to a new study.

On the surface, that may not sound like news, but the shift away from passenger cars to sport-utes in the wake of the 2008 recession shows that buyer’s are loyal to automakers that provide quality people movers that are consistently improved.

Product News!

The results come from the 2018 Edmunds Trade-In Loyalty Report, which examines information collected from 13.9 million vehicle transactions from 2007 to 2017. Bottom line: when automakers made better SUVs, people move to them repeatedly. (more…)