Detroit Bureau on Twitter

Posts Tagged ‘toyota highlander’

Chevy Has Big Plans for Bigger Traverse

GM’s largest brand wants to boost sales, drive up transaction prices.

by on Aug.09, 2017

The Chevrolet Traverse tied with its siblings, the GMC Acadia and Buick Enclave, as the most American vehicle on the market in a recent study.

When Chevrolet unveiled the all-new 2018 Traverse earlier this year, it revealed a three-row ute that is larger in just about every dimension. The question is whether it will grow larger in the column that matters most to Chevy’s bookkeepers.

Compared to the midsize SUV segments dominant nameplates, like the Toyota Highlander and Ford Explorer, the Traverse has been a relative afterthought. But Chevy is hoping that the significant upgrades it’s making will sharply boost demand in the coming year, especially at a time when utility vehicles continue to gain momentum even as the overall U.S. automotive market slips into the doldrums after three years of record sales.

The Inside Story!

Officials with General Motors are so confident about the new model, in fact, that they’re studying ways to squeeze more utes out of the Lansing, Michigan plant Traverse shares with midsize offerings from the Buick and GMC brands, the brand’s marketing chief told during a briefing on the all-new 2018 model.


SUVs Rule at the NY Auto Show

Utes of every size and price range roll into the Big Apple.

by on Mar.28, 2016

Acura unveiled the latest update of its best-selling model, the 2017 MDX, in New York.

When Mazda pulled the wraps off the new MX-5 Miata RF, a new version of its 2-seat roadster, on Thursday, it was one of the rare exceptions at a New York International Auto Show marked by the debut of a score of new sport- and crossover-utility vehicles.

In a variety of shapes and sizes – as well as a broad range of prices — they can be found in every corner of the Jacob Javits Convention Center. And, if anything, industry officials made it clear they’ll have still more utes to unveil in the near future.

Auto Show News!

“It appears there is no end in sight to the remarkable growth of the crossover market, here and around the world,” said Carlos Ghosn, the CEO of the Renault-Nissan Alliance, as he opened up the auto show’s annual media preview with a keynote speech.


Ram Diesel, Toyota Highlander Hybrid Win Consumer Reports Nods

Both deliver unexpected mileage, magazine says.

by on Aug.27, 2014

The Ram EcoDiesel delivers sedan-like mileage, according to Consumer Reports testers.

Consumer Reports has placed Fiat Chrysler’s Ram 1500 EcoDiesel at the top of its full-size pickup truck ratings due to its performance in fuel-economy tests, while the influential magazine also lauded the Toyota Highlander SUV.

The choice of the Ram Diesel underscores the growing intensity of the competition in the full-size pickup segment, which is undergoing a technical revolution as truck makers roll out new, more fuel-efficient powertrains and make other significant improvements meant to boost fuel-economy.

Your Inside Source!

Ford Motor Co. will launch a new, aluminum-bodied F-150 this fall that sheds up to 700 pounds and is expected to gain significant mileage, but the all-new truck wasn’t included in this round of tests by Consumer Reports.


First Drive: 2014 Toyota Highlander

In the hunt.

by on Dec.20, 2013

The 2014 Toyota Highlander offers three different powertrains, including a hybrid option.

The Highlander doesn’t get the kind of attention lavished on the Toyota Prius or the Camry, which continues to anchor the Japanese automaker’s line-up as the best-selling passenger cars in the U.S.

However, the Toyota Highlander represents one of the Japanese giant’s more successful forays into the truck side of the business where, despite the enormous popularity of its brand, it has encountered some disappointments over the years, notably with the tepid response to the Tundra, its full size pickup truck.

Product News!

The Highlander came into the U.S. market in 2001 as Toyota was accelerating its ambitious plans to overtake General Motors as the world’s largest automaker.  It was Toyota’s entry into the fast growing-midsized utility markets and was one of the first SUVs constructed around a unibody, rather than truck-like body-on-frame, platform.  And it caught on, in part, because of the company’s reputation for building durable and reliable vehicles.


Toyota Hopes for Big Sales Jump on New Highlander

Improved ride, new styling expected to lure buyers from other brands.

by on Dec.18, 2013

Toyota expects sales of the 2014 Highlander to increase 10% compared with the previous year.

With 2014 shaping up to be another promising year for new vehicle sales, Toyota expects sales of the new Highlander utility vehicle to grow by as much as 10% next year as it rolls out the revamped 2014 version of its mid-sized utility vehicle.

Jim Colon, Toyota Motor Sales vice president for product communication, said sales of the Highlander should top 140,000 units despite rugged competition from the Nissan Pathfinder, Ford Explorer and Jeep Grand Cherokee. “Mid-SUVs is a very competitive segment, added Colon. But it’s a key segment, accounting for almost 10% of all vehicle sales in the U.S.

Product News!

The segment is growing because the mid-sized SUV with three rows of seating has become the vehicle of choice for active families, Colon said. The Highlander has had a strong position in the mid-sized segment ever since the first generation Highlander appeared in 2001. Toyota replaced the original Highlander in 2008 and Toyota started building the third generation Highlander at its big assembly plant in Princeton, Ind., earlier this month. (more…)

Toyota Shows off its SpongeBob Square Van

Hey, Patrick, wanna know a secret?

by on Jul.15, 2013

No fluke, this undersea delight.

Barnacles!  As SpongeBob SquarePants might say, “the best thing about secrets is telling someone else your secret.” And, it seems, Toyota has revealed a “secret collection of secrets,” though in this case, not so secretely.

If you’re actually familiar with the popular cartoon character and his friends in the depths of Bikini Bottom, you’re likely reading on, otherwise you might be screaming as loud as SpongeBob did when he discovered the recipe for Crabby Patties was stolen on his watch.

A Free Subscription for Every Buoy and Gull!

Apparently, among the high-energy characters fans are the folks at Toyota’s product planning department. How else – besides ratings – can you explain the maker’s special, one-of-a-kind SpongeBob 2014 Toyota Highlander that made its debut during nickelodeon’s SpongeBob Day at the Padres vs Giants baseball game in San Diego over the weekend.


2014 Highlander Caps Toyota’s Product Offensive

New safety features and a more “sleek” design.

by on Mar.27, 2013

Toyota's 2014 Highlander is the centerpiece of the maker's New York Auto Show stand.

Like an army on the march, Toyota is moving ahead with one of its largest product offensives ever, rolling into New York with the new iteration of the its most popular utility vehicle, the 2014 Highlander.

The new version of the midsize Highlander is designed to continue Toyota’s new focus on “passionate” design, something the maker admits has been a critical weakness that it hopes to address with all of its brands. The new look for the Toyota Highlander is mean to convey a sense of refinement and strength, which complements a new interior with seating for up to eight as well as an array of standard features.

Feed Your Need for News!

In line with the family buyers midsize crossover-utes like Highlander appeal to, the 2014 update will add a number of new safety features, including optional Blind Spot Monitor and Cross-Traffic Alert.

The 2014 Toyota Highlander will come with three powertrain choices: a fuel-efficient four-cylinder engine, a new 3.5-liter V-6 mated to an equally new six-speed automatic, and a V-6-powered Hybrid Synergy Drive powertrain for enhanced mileage and lower emissions.