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Oh, Great Gazoo: ’20 Supra to Carry Gazoo Racing Badge

The new sports car could mark US debut for GR sub-brand.

by on Nov.06, 2017

A rendering of the 2019 GR/Toyota Supra by website

Officials with Toyota have confirmed reports that the all-new Supra sports car will ditch the Toyota badge when it goes on sale during the second half of 2019, instead carrying the logo of the Japanese maker’s new sub-brand, Gazoo Racing.

Otherwise known as GR, Gazoo originally was formed to give Toyota a new base in the racing world, and it has been a solid performer, among other things winning the World Rally Championship. But Gazoo is now going to be used as a sub-brand for Toyota’s sportiest models, much like Nissan’s NISMO and BMW’s vaunted M. The first batch of GR models will even include a sportier version of the Prius Prime.

Inside News!

Toyota has made no secret of its plans to bring back the Supra after a long absence, and at an event in Tokyo, GR chief Shigeki Tomoyama told reporters, “the Supra will be by Gazoo.” That appears to also signal that the GR badge will now come to the U.S. market, something the company had so far not been willing to confirm.


Toyota GR HV: Is This the Hybrid Boost the Underpowered 86 Desperately Needs?

Sports car prototype among a flood of Toyota concepts and production models at 2017 Tokyo Motor Show.

by on Oct.25, 2017

Toyota hasn't offered a targa since the demise of the old Supra model.

Few would argue with the opinion that the Toyota 86 is a bit more show than go. So, perhaps the new show car that Toyota debuted at the Tokyo Motor Show today will finally give it the go it’s needed.

As you’d expect of Japan’s largest automaker, Toyota had an array of new products to reveal during its news conference at the Tokyo Big Sight convention center. These ranged from the classic Toyota Century limousine to the pod-like i-Ride with its artificial intelligence co-pilot, as well as the Fine-Comfort Ride fuel-cell vehicle.

Plugging You In!

But nothing seems to be drawing as much interest as the Toyota GR HV Sports Concept, what is clearly a beefed up version of the familiar 86 model. The HV tells us it’s a hybrid. And the GR? It just might become part of the new high-performance sub-brand Toyota has launched, based on its Gazoo Racing team.