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Posts Tagged ‘toyota ft86’

Is Kia Readying a Miata-fighter?

Korean officials hint they want their own MX-5.

by on Mar.29, 2011

Kia is looking to enter the small roadster segment with its own take on the Mazda MX-5 Miata.

Mazda may soon be facing some serious competition in the affordable roadster market.

After having the segment virtually all to itself as European roadsters have migrated steadily up-market, Mazda’s little MX-5 Miata may soon face challenges from Subaru, Toyota and now, it seems, even the Korean carmaker Kia.

“I’d like to have a Kia MX-5,” Paul Philpott, president of the maker’s European operations, acknowledges.

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How soon?  Not immediately, as “2011 and 2012 are about establishing the brand,” which is undergo huge growth in both Europe and the U.S.  “But for 2013 and 2014, we’re thinking about halo models that stretch the company forward.”

While observers might initially dismiss that as little more than wishful thinking, Kia’s global design director Peter Schreyer also weighed in during an interview with the British publication, Auto Express, asserting, The brand deserves a sporty car, like a roadster.”

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Toyota, Subaru to Reveal Jointly-Developed Sports Car in Geneva

A "reborn passion" for sports cars.

by on Jan.26, 2011

Toyota hints at what's to come in Geneva.

Struggling to overcome not only its safety-related problems but a reputation for building boring appliances, Toyota hopes to demonstrate a “reborn passion” with the roll-out of its FT-86 sports car at the upcoming Geneva Motor Show.

For those who think of the automaker in terms of models like the Sienna minivan and Camary sedan the unveiling could deliver some surprises – especially considering that the FT-86 is the product of a significant new joint venture with smaller Japanese maker Subaru.

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That company will also view for the attention of a harried press corps, on media preview day, with its own version of the new rear-drive model, which it recently referred to as the tongue-tiring, “Subaru Rear-Wheel-Drive Sports Car Technology Concept.”  (Insiders promise the production version will adopt a name that can fit on a badge.

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