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First Look: Toyota Etios

The “concept” small car enters production in December.

by on Jan.06, 2010

Forced by less expensive entries to go to a "luxury" position for what is a Toyota B-car.

Toyota Motor Corporation in India has unveiled a so called concept version of the “Etios,” a subcompact car developed specifically for the growing Indian market, which is now running at more than 1.5 million units a year.

Toyota Kirloskar Motor Private, Ltd. (TKM) is showing Etios at the 10th Auto Expo automobile show in New Delhi, which runs until January 11.

Toyota is a bit player in India, selling about 70,000 cars annually, while Maruti Suzuki India controls 50% of the market and sells ten times  more vehicles.

The Etios is said to be aimed at family users in India’s rapidly growing automobile market. A sedan with a 1.5-liter gasoline engine and a hatchback version with a 1.2-liter gasoline engine will be offered when TKM produces the Etios in December 2010 at its second plant, now being built for production of the new car.

Annual sales in India are predicted to be 70,000 units. And, yes, exports to as yet unspecified destinations are planned.

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