It is not just one of the longest-running nameplates in automotive history, but also the industry’s all-time best-seller. And as the Toyota Corolla celebrates its 50th anniversary, it remains the top-selling car on the planet.
But now in its eleventh generation, the question is whether Corolla will be able to maintain that momentum much longer in the face of growing competition. Perhaps the biggest challenge it faces, on a global basis, is soaring demand for utility vehicles at the expensive of sedans and other passenger car models.
Corolla sales actually slipped 2.4% for the first nine months of this year. But the nameplate still held a substantial, 215,000 unit lead over its nearest competitor, the Volkswagen Golf, with little likelihood the compact Toyota will be toppled from its sales throne in the near-term.