Toyota has had its share of wacky show cars over the years, but the new Camatte57s takes things to a new extreme.
Then again, what it describes as a “sporty, open-top family-oriented concept” vehicle isn’t aimed at today’s buyers. It’s hoping to win fans among the post-Millennial generation. And that’s why the Toyota Camatte57s is making its world debut at the International Tokyo Toy Show that starts up later this week.
“The concept,” explains a company release, “is aimed at bringing parents and children closer together as they work in collaboration on building their ideal car.”
The goal, it seems, is to “convey the joy and dreams of motor vehicles to current and future drivers.”