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Posts Tagged ‘toyota cars’

Toyota Continues to Count on Cars

Last year's Camry gets support from new Avalon, Corolla hatchback.

by on Apr.18, 2018

The 2019 Toyota Avalon is the latest sign that the future is bright for cars at Toyota.

Unlike some of its major rivals, Toyota isn’t ready to give up on the passenger car market. If anything they are getting new models ready that are expected to build on the company strong position in car side of the business, Toyota officials said this week as they showed off two new models during a press preview in Southern California this week.

“We’re still very, very bullish on the passenger cars,” said Ed Laukes, group vice president of marketing for the Toyota Division during the preview, which highlighted the 2019 Toyota Avalon and 2019 Toyota Corolla Hatchback. The Avalon goes on sales later this spring and the Corolla hatchback will appear later this year.

Product News!

Last week, General Motors announced it was takings its big passenger-car plant in Lordstown, Ohio, down to one shift at the end of June because of the falling demand for compact cars. (more…)

Toyota Making Prius a Brand, Not Just a Model

An array of hybrids may soon share Prius badge.

by on Sep.17, 2009

What happens if you put the Prius badge on other hybrid models?  Toyota may soon try that approach.

What happens if you put the Prius badge on other hybrid models? Toyota may soon find out.

While hybrid sales volumes may still be modest, Toyota Motor Co. appears to be convinced there’s enough demand to introduce an array of gasoline-electric models that would share the Prius badge with the Japanese maker’s most popular entry into the emerging field.

Toyota has steadily expanded its line-up of hybrid-electric vehicles, or HEVs, since launching the first version of the Prius, a decade ago.  It eventually promises to offer the high-mileage technology in virtually every product in its line-up.  But as first reported, last month, senior American officials have been seeking to broaden the use of the Prius name, essentially creating a hybrid-based brand-within-a-brand.

The Web's Automotive News Source!

The Web's Automotive News Source!

Based on a meeting, in Las Vegas, between senior Toyota Motor Sales USA executives and American Toyota dealers, earlier this week, it appears that the American argument is carrying sway, not surprising since the maker’s new CEO Akio Toyoda believes the U.S. market is critical to Toyota’s long-term success.