We live in an era of individuality. Whether it’s cellphones or sedans, Americans want products that reflect their individual tastes and needs. That’s especially true in the auto industry where buyers can choose from hundreds of different offerings and even a luxury brand like Mercedes-Benz has promised to deliver 30 new models by the end of the decade.
Yet a few key products routinely defy this trend, none more effectively than the venerable Toyota Camry which in 2013 generated about 408,000 sales in the U.S. alone, with the Japanese maker expecting that to reach 415,000 this year. When you’re clear and away the industry’s best-seller, why change your formula?
And for the past three decades, Camry has, indeed, changed relatively little – which is why Toyota delivered such a shock when it unveiled the updated 2015 Camry earlier this year. Introduced barely three years after the last full model update, we might have expected only the most modest revisions, perhaps a new fascia and some tweaks to the interior. Instead, Toyota has changed nearly every single body panel and heavily reworked the cabin. (more…)