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Posts Tagged ‘toyota camry sales’

Toyota RAV4 SUV Outsells Camry Sedan

Maker facing tough task of getting buyers what they want.

by on May.18, 2017

The Toyota RAV4 outsold the best-selling sedan in the U.S. last month: the Toyota Camry.

The shift in consumer preferences from cars, specifically sedans, to trucks and utility vehicles has been an ongoing story for years, although it’s been at the fore since precipitous drop in gas prices a few years back.

Trucks and utes are outselling cars at a rate approaching 60/40 after crossing the 50/50 mark a few years back. Now, automakers are trying to figure out how to handle the growth of ute sales that are driving the new ratio.

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In fact, so pronounced is the move that America’s best-selling car for the past 15 years, the Toyota Camry, is now being outsold by the new RAV4. In April, the Japanese automaker sold 329 more units of the little ute than the family sedan. It was the second time this year that it has happened. (more…)

Sales Slipping, Toyota Trims Price of Camry Sedan

by on Jul.23, 2013

Toyota has sharply reduce the average transaction price of the Camry sedan in recent months hoping to prop up sales.

An increasingly worried Toyota is struggling to keep its king-of-the-hill sales leader from taking a tumble.

While the Japanese importer recorded a 6% increase in sales for the first half of 2013, the best-selling Toyota Camry sedan was off an unexpected 2% as its faced increasing competition from a range of Asian and U.S. alternatives, such as the more recently updated Honda Accord and Ford Fusion, which experienced sharp increases during the six month period.

While Camry still has a 21,000-unit lead over the Accord, the gap has been narrowed by more than two-thirds since this time a year ago – prompting Toyota to roll out new incentives and price cuts, a move the maker has traditionally shied away from. And Camry isn’t the only model that Toyota is having to use some financial muscle to prop up.

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The Prius, which has routinely accounted for more than half of all hybrid vehicles sold in the U.S. over the last decade, was down 5% for the first half of the year, Ford alternatives like the Fusion Hybrid and C-Max Hybrid among the growing number of competing gas-electric models chipping into the Toyota Prius lead.

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